Green Is: Digital

THE EVENT

Green Is: Digital presents
Sustainability is Business!

Join us for a day of networking (from 12pm to 6pm) and hear some of the most dynamic leaders in the green movement today speak about the the business of sustainability in the digital and media space. Participants will be engaging in a salon style forum where content and networking are key.

Our speakers are individually selected and share a wealth of business, media and strategic knowledge that is valuable for all those interested in the triple bottom line for green businesses.

When: Saturday, December 5th from 12-6pm | Doors Open at 11:15 am
Where: Meet at the Apartment, 101 Crosby Street, New York, NY
Cost: $25 in Advance | $30 at the Door

Purchase tickets below or visit greenishere.eventbrite.com

First 50 people to register will get Muji’s signature business product, the PET business card holder, made of 50% recycled plastic bottle.

Check out www.muji.us for our sponsor’s selection of sustainable products for home and office.

Events

THE AGENDA

MODERATOR

Erik Fabian
Principal, Double Happiness LLC

12-12:45pm

How do you market your online Green message effectively? Trends, spotlight on cool initiatives happening now and coming up on the digital green horizon.

Daniel Schutzsmith
Digital Strategy Consultant
Professor, School of Visual Arts

Dan will be showcasing what is current on the online marketing landscape including trends, cool projects and the future of sustainability in the digital space.

1-1:45pm

Socializing the Green Message

Brian Clark Howard
Web Editor, The Daily Green (Hearst Digital Media)

Learn how to more effectively use social media to start conversations in the environmental space.

2-3pm | Networking

3-3:45pm

Greening your tech life has never been so accessible and viable for your work and your life. Let us show you how.

Christopher Conway
President, GreenT Digital

Chris will speak on how profound changes in technology and how we interact with it mean that greening our technology infrastructure is just good business. We can now reduce our environmental impact while improving the quality of our lives and maximizing our bottom lines.

4-4:45pm

The future of Print.
How can Print and Publishing fight rising costs and stay viable in the current business landscape? Go paperless of course.

Anurag Ahuja
Co-founder, PageTurnPro

Anurag will speak on how “going green” may be the only means for long term viability for news papers, magazines, and other print publications. This time the motivation is not just paper-reduction… it is business viability. A win-win.

5-6pm | Networking

THE SPONSORS

Analog Digital Intl, Inc., (ADI). , is a major distributor of Professional and Broadcast Video equipment in both PAL and NTSC formats. We represent leading brands such as; SONY, JVC, PANASONIC, just to name a few.

ADI also offers a post production facility where we have the capabilities and resources to handle all aspects of post production from editing to standards conversion to duplication. Our editing capabilities allow us to handle PAL or NTSC, depending on your needs. We offer close captioning, video file compression/encoding, DVD authoring/Replication and an array of other services to help your project be a success.

At ADI, we will work with you one-on-one to best determine the most efficient way to bring your production to completion without any compromise to quality. No matter what your budget, we have services that fit.

Website: www.analogdigitalinc.com

Jessica Perilla Design is a multi-disciplinary design studio based in New York City. We use the latest technology to help our clients showcase their brands and projects successfully with our sharp, eye-catching designs. Our clients are all over the globe, and include large companies, small businesses and start-ups.

We specialize in website design, print design, corporate identity, branding, digital video and illustration. Our creative team consists of specialized and highly-skilled programmers, graphic artists, copywriters, photographers, flash developers and illustrators. We work closely with our clients and provide the personalized attention needed to make each project successful.

Website: www.jpdstudio.com

Meet emerged from the shared experiences of Marc and Sara Schiller, who realized that there was a need for a dedicated space in New York where creative and business executives could gather to re-imagine a business, re-invent a product or pitch potential clients. Advertising agencies, top consumer brands and television networks are among their enthusiastic clientele.

Sara is a former senior executive with Starwood Hotels and Marc is founder of Electric Artists, the highly regarded source for brand marketing in the digital arena. The two share a passion for urban contemporary art, design and food and wine – a powerful combination that influenced everything from their inaugural location to their selection of partners.

Website: www.welcometomeet.com

Medina [Brand] Media is a small digital agency with a talent for producing
innovative concepts.

Our mission is to devise and execute media strategies that accurately communicate the integrity and character of the clients they represent.

In pursuit of this mission, we commit ourselves to understanding your
business.

We commit ourselves to the execution of excellence.
We commit ourselves to achieving your objectives.
We commit ourselves to success of your [Brand].

Website: www.medina-usa.com

Muji is a retail company which sells a wide variety of household and consumer goods.

MUJI is not a brand whose value rests in the frills and “extras” it adds to its products.MUJI is simplicity – but a simplicity achieved through a complexity of thought and design.

MUJI’s streamlining is the result of the careful elimination and subtraction of gratuitous features and design unrelated to function.

MUJI, the brand, is rational, and free of agenda, doctrine, and “isms.” The MUJI concept derives from us continuously asking, “What is best from an individual’s point of view?”

MUJI aspires to modesty and plainness, the better to adapt and shape itself to the styles, preferences, and practices of as wide a group of people as possible. This is the single most important reason people embrace MUJI.

MUJI – in its deliberate pursuit of the pure and the ordinary – achieves the extraordinary

Follow Muji: twitter.com/mujiusa

Website: www.muji.com

Rishi Tea’s mission is to offer the highest quality artisan loose leaf teas, imported directly from gardens around the world. Each season, we travel to Asia and beyond to purchase pure, hand-picked teas and botanicals from farmers who harvest socially responsible and sustainable organic teas. As the leading Certified Organic and Fair Trade tea importer, and winner of eleven First Place Awards at the 2009 World Tea Championship, we are proud to share exceptional teas, fresh each season, direct from origin.

Website: www.rishi-tea.com

Sonu Water is organic, using flavors from fruit grown without pesticides or chemical additives, and sweetened with natural evaporated cane juice. So you only get pure water, vitamins, electrolytes and antioxidants, with nothing artificial added. We’ve even designed the bottle to safeguard vitamin potency from UV rays. Enjoy cold.

Website: www.sonubeverages.com

Save an additional 50% when you purchase eligible SoNu Beverages products sold by Amazon.com. This discount will be reflected in your cart at checkout. Offer valid through October 31, 2009. Shop now.

» See more product promotions

Stonyfield Farm, celebrating its 26th year, is the world’s leading organic yogurt company. Its all natural and certified organic yogurt, smoothies, milk, cultured soy, frozen yogurt and ice cream are distributed nationally. The company advocates that healthy food can only come from a healthy planet. Its organic ingredient purchases keep over 100,000 farm acres free of toxic, persistent pesticides and chemical fertilizers that can contaminate soil, rivers and drinking water. To help reduce global warming, Stonyfield offsets all of the C02 emissions generated from its facility energy use. The company also started a nonprofit called Climate Counts (climatecounts.org) which shows people how they can help fight climate change by the way they shop and invest. Stonyfield also donates 10% of its profits to efforts that help protect and restore the Earth. For more information about Stonyfield Farm, its products and initiatives, visit Stonyfield at www.stonyfield.com

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THE MODERATOR

Erik Fabian

Principal, Double Happiness LLC

Erik Fabian, principle at Double Happiness LLC, creates experiences that help people, brands, and organizations: innovate, collaborate, and build meaningful relationships. We create events, devise experiential marketing strategies, facilitate groups, run brainstorms, provide organizational development, and develop new IP by bringing together workgroups of creatives and conscious capitalists. We make each project an inquiry into how to create a more ethical partnership.

Erik founded Goodmeet.org, an event series and website that promotes getting together better. In 2009, Goodmeets explored the notion of "creating sanctuary in NYC" in partnership with SALT artspace, and then partnered with the Last Supper Festival to identify "means of production" with an interdisciplinary group of foodies, artists, academics, and designers.

A recent Double Happiness Workgroup on "improving listening" resulted in a prototype for DearDriver.org, an advocacy project to improve listening and understanding between cyclists and motorists. DearDriver.org is currently a finalist in the Gel Conference Challenge 2009.

Erik a graduate of the Masters of Fine Art program at the School of the Art Institute of Chicago.

Website: www.DoubleHappinessNYC.com

THE SPEAKERS

Anurag Ahuja

Co-founder, PageTurnPro

Anurag is the CEO of MarketGoal, a web development and search marketing agency. With over 13 years of experience in interactive marketing and business strategy, he focuses primarily on maximizing search engine friendliness and usability of clients in software, retail, publishing, non-profit, and business services. Prior to MarketGoal Anurag was the Chief Marketing Officer at Bluestreak, a global interactive marketing solutions company. During his 4+ years at Bluestreak Anurag was responsible for the overall go-to marketing strategy and market positioning. He also built and led the marketing services group.

Prior to Bluestreak, Anurag was Vice President of Product Marketing at Cogit Corporation, a marketing technology company that pioneered "Visitor Relationship Management" solutions for online marketers. While at Cogit he led the development and launch of an online direct marketing platform which combined offline data from Equifax for presenting real-time targeted offers to website visitors. Anurag was a founding member of the Strategic Advisory Services at Cap Gemini Ernst & Young (formerly a part of Ernst & Young), where he advised Fortune 100 companies such as Kellogg, HP and Sprint through strategic initiatives such as launching new products and services, managing growth and branding initiatives, and post merger integration.

Anurag is also co-founder of PageTurnPro, a digital publishing platform. He received his MBA from the Graduate School of Business at University of Chicago, and BS in Engineering from the Indian Institute of Technology.

Website: www.pageturnpro.com/

Christopher Conway

President, GreenT Digital

Christopher Conway is the founder of GreenT Digital, an information technology company that specializes in environmentally responsible technology solutions for individuals and small businesses. The company is the realization of his personal passion for technology and the constant needs of his clients for less expensive, greener, and smarter technology solutions. Chris's professional background laid the groundwork for his breadth of knowledge in the technology space spanning from board room to server room. After leaving the corporate world of technology-based finance, Chris, a self-proclaimed tech-geek, began the journey down the road that would eventually lead to GreenT Digital.

Chris began his career working in financial services for Credit Suisse First Boston where he managed a variety of technology projects and identified technology driven business opportunities. His experience in technology through the corporate lens was the catalyst for him to begin exploring the burgeoning technology and internet based businesses. He subsequently worked at several technology and internet companies in management roles. Most notably, Chris served as the Chief Operating Office of Eventide Inc, a developer and manufacturer of public safety recording systems, industry leading audio and broadcast equipment and avionics equipment. While at Eventide he oversaw the transition from solid state recording technology to a linux-based server solution that is now utilized by government organizations worldwide.

In his disparate roles managing small to mid size tech and finance driven companies, one thing remained consistent, when executing the practical technology needs of his companies, Chris acted as both client and vendor. He was able to identify and service many of his own needs from hardware to software. Problem solving these challenges became a passion that that allowed his business endeavors to succeed.

Website: www.greentdigital.com/

Brian Clark Howard

Web Editor, The Daily Green (Hearst Digital Media)

Brian Clark Howard is a multimedia journalist, editor, writer, blogger, photographer and film producer based in New York City and Connecticut. He is currently a web editor for The Daily Green, the online home for the consumer's guide to the green revolution. He is also active in social media, especially social news and networking sites.

Before coming to The Daily Green, he spent five years as Managing Editor of E/The Environmental Magazine, the U.S.’s oldest, largest independent environmental magazine. He has appeared on numerous radio and TV programs and was a finalist for the Reuters/IUCN Environmental Media Awards for his cover story on the bottled water industry.

Howard has also written for Popular Mechanics online, Men's Health, Editor and Publisher Online, National Geographic's The Green Guide, Plenty, Asylum, Alternet, Oceana, NewAssignment.Net and Britain’s Ergo Living. He is a co-author of the new book Whole Green Catalog from Rodale Press and was co-editor and co-author of the 2005 book Green Living: The E Magazine Handbook for Living Lightly on the Earth. Howard is also an active member of the Society of Environmental Journalists.

Howard earned an M.S. in journalism from Columbia University, and holds a B.S. and B.A. in Geology and Biology from Indiana University in Bloomington. In college, he conducted research on birds and wetland ecology and on Ordovician fossils.

Website: www.thedailygreen.com

Website: www.twitter.com/socialpyramid

Website: www.twitter.com/the_daily_green

Daniel Schutzsmith

Digital Strategy Consultant
Professor, School of Visual Arts

Daniel Schutzsmith is a rare breed - a hybrid of equal parts business, design, programming, and strategy - ready to change the world.

Most recently, Daniel was Vice President of Core Industries, spearheading their efforts to create a digital agency that focuses on working with clients and on projects that fulfill the triple bottom line: people, planet, and profits. Prior to that he worked with The Barbarian Group to help define their new biz process and lead strategic pitches for brands like Broadway.com, San Diego Zoo,Rocking Roll Hall of Fame, and New York Life.

Over the past decade he has worked with clients such as Adobe, Greenpeace,CosmoGIRL!, Live Earth, The Pixies, MTV, Nelson Mandela Foundation,PBS: American Experience, They Might Be Giants, TBS, Pepsico and Dave Matthews Band.

Daniel shares his passion for the craft with other professionals through his e-zine Graphic Define. He is also a professor at the School of Visual Arts.

Website: daniel.schutzsmith.com